Chris Sale is a professional landscape photographer, coach and mentor. He specialises in helping landscape photographers take better photos and get more enjoyment from their photography.

My Philosophy

It's Supposed to be Fun!

Landscape photography is supposed to be fun. But for many, the reality is never-ending frustration and disappointment. The truth is, it's a lot more fun when you're getting good photos. Success fuels passion more than passion fuels success.

Success is a Habit

A lot of the time, people already know what they should be doing, but something is stopping them from doing it. The role of the coach is to clear the way so they are free to establish the habits that will allow them to be successful.

Complexity is the Enemy

Most people fail because they make things too complicated. With so much information available on the internet, it is easy to become overwhelmed. The solution is to simplify the problem by focusing only on the things that actually matter.

My Story

In 2019, I turned my back on a 20-year career in IT to chase my dream of becoming a professional landscape photographer. 6 months later, as the coronavirus pandemic swept the globe, that dream looked to be in tatters. 

With time on my hands, I began mentoring photographers all over the world, helping them to improve their landscape photography. I quickly learned that forming long term relationships with people was allowing me to have a greater impact than running workshops on location, here in the Lake District.

At the start of 2023, I decided to concentrate my efforts on coaching. Today, I spend my time teaching the skills, encouraging the habits and providing the support that landscape photographers need to be successful.