Slowing down in photography is often misunderstood.

It’s easy to assume that being present in the moment means wandering with a camera, hoping inspiration will eventually strike. But creativity is not passive. It doesn't arrive fully formed in a sudden flash.

We’ve romanticised creativity into something spontaneous and effortless, a lightning bolt of inspiration that appears when the conditions are right. In photography, this is often confused with our ability to react to what is happening around us.

But spontaneity is not the same as creativity.

“The artistic process seems to be mythologised quite a lot into something far greater than it actually is. It is just hard labour.”
— Nick Cave

Creativity is less about waiting for inspiration and more about how we engage with the world in front of us.

Slowing Down is Active Work

Creativity is not a single moment of inspiration; it’s a process of experimentation and refinement. Growth as a photographer is a never-ending cycle of trying new things, discarding what doesn’t work, and persevering with what does.

When we slow down, we begin to notice patterns. Over time, these patterns become recipes for photographs. Our best work emerges when we look for opportunities to repeat these recipes. The ones we return to most often gradually shape our signature style.

Slowing down doesn’t mean waiting. It means actively engaging, making choices, observing their impact, and repeating the process until we fully understand the creative possibilities in front of us.

The Pitfalls of “Spray and Pray”

It’s tempting to think that creativity comes from speed and volume, firing off dozens or hundreds of frames in the hope that one of them will work. But this “spray and pray” approach is common among photographers chasing inspiration rather than cultivating it.

The difference is subtle but significant. You begin to rely on luck. It may produce a keeper, but it doesn’t teach you why an image works.

Even more, the critical decision about which moment matters most is deferred. Your attention in the moment is compromised because you are focused on capturing everything rather than truly noticing anything.

Guided Spontaneity

Spontaneity has a place in photography, but only when it is guided by attention and understanding. It’s not about reacting to everything, but responding to the moments that truly matter.

Once you’ve slowed down, studied patterns, and built your recipes, you're better able to recognise the moments worth capturing.

This is where experimentation meets opportunity. Your observation informs your reaction, and your intuition is shaped by experience. Spontaneity amplifies creativity, but only when paired with presence, attention, and intention.

Creativity doesn’t happen by accident. It begins with attention, observation, and the repeated practice of noticing what works.

By combining deliberate observation with openness to what unfolds, we create the conditions for meaningful photography, where spontaneity amplifies, rather than replaces, creativity.

The best photographs don’t arrive fully formed. They’re discovered by those willing to engage, experiment, and refine. And doing that requires our attention.